FOUNDING MEMBERS

Our Mission

We are building the infrastructure that allows mothers to participate, compete, lead, and thrive in sport—at every level. Together, we are developing the Maternal Equity Playbook for Sport, with piloted and proven maternal support recommendations across sporting contexts.

As the Mother in Sport Collective (MISC ) we reject the message that a mother’s needs are an afterthought: we are architecting a new future for mothers in sport where maternal support is the norm, not the exception.

We commit to:

  • No sponsorship reductions, pauses, or terminations tied to pregnancy, postpartum recovery, or motherhood.

  • Paid leave, lactation spaces, childcare access, and physical recovery support to help athletes return to sport.

  • Races, events, and brand programs designed to work for every mother, from elite athletes to recreational runners.

  • Quarterly educational webinars, needfinding research, and pilot programs that help us understand what mothers actually need and turn that knowledge into action.

The Mother in Sport Collective was born from years of conversations with athletes, researchers, and industry leaders — it became clear that for replicable, sustainable systemic change, the brands we wear to move in needed to be active thought-and-action partners and lead the creation of new standards of maternal care.

While it’s well understood that mothers are the keystone to their families and the greatest influence on the next generation’s relationship to sport, the cultural messaging and systems at every level of play - recreational, competitive, elite- do not amply support mothers’ needs.

The Motherhood Penalty in Sport shows up in contracts, competition schedules, travel, childcare, lactation needs and the realities of returning to training after pregnancy.

See the stats

It will take collaboration to build impactful new systems of maternal care —  and we need your help.

To join the 2026 MISC member cohort, please indicate your interest by November 30, 2026.

JOIN THE MOTHER IN SPORT COLLECTIVE

To ensure the efficacy of our programming, we are welcoming new members during enrollment windows and in category cohorts.

  • Do you represent a sports industry brand in the product space (shoes, apparel, athletic fuel)  with at least 2 employees or an active roster of sponsored athletes or ambassadors? Join the 2026 Mother in Sport Collective class— make your commitment by November 30, 2026. Learn more about member expectations and project plans, and send us a note to justine@forallmothers.org .

  • Are you an event organizer, sports industry service (timing company, race registrations etc), nonprofit, researcher, athlete agency, member of the media, media agency, foundation, or business with less than 2 employees / no roster of athletes or ambassadors? Starting in 2027, we will be opening new cohorts of the Mother in Sport Collective. Fill out this form to indicate your interest and we will be in touch with next steps!

AMPLIFY OUR EFFORTS

There are many ways to get involved in the work to dismantle the Motherhood Penalty in sport.

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The MISC Pledge

We believe in a future where sport celebrates, supports, and uplifts motherhood. Together, we aim to build a world where all women can participate fully and without penalty. 

We recognize that the barriers facing mothers in sport are not natural or inevitable. They are systemic–and we each have a role to play in breaking them down through education, amplification, and systems change. 

As members, we commit to: 

  • Amplify stories that celebrate motherhood and challenge outdated ideas of who belongs in sport. 

  • Build community within MISC and across the sports industry to share knowledge, tools, and support. 

  • Create solutions that embed maternal equity into the infrastructure of sport, alongside those most impacted.