The MomForward Movement invites you, our community members, to dedicate an active meetup to maternal equity and fundraise for For All Mothers+ programs.
To date, we’ve welcomed 52 hosts and 1280+ participants to the Movement.
Whether you’re a mom, partner, family member, or ally, you can help us help families.
When moms get the support they need to thrive, everyone benefits—gender equity improves, health outcomes get better, and entire communities grow stronger. This isn’t just about mothers; it’s about creating a culture where families, workplaces, and sports are more inclusive for everyone.
We need your help to continue the momentum. Donate to the cause or sign up to host an event, and we will send you a special Hosting Kit with talking points and goodies.
Why Your Participation matters
Common motherhood barriers such as lactation support, access to childcare, and accommodations for women at pivotal moments in their maternal journey exist at mass-participation events, including running races. Most people don’t realize these barriers exist until they become parents and discover no support is available.
The unsurprising fact is: More than 90% of people surveyed strongly agree that they prefer to support races that provide childcare options and pumping/lactation support services for athletes, even if they don’t personally need those services. [source: Race Towards Equity and Accessibility for Pregnant/Parenting Runners]
The surprising fact is: Most race directors are unaware of the demand for family accommodations because the barrier for entry for pregnant and parenting runners is “too much trouble,” and thus these potential participants simply don’t bother to register at all.
Strength in numbers: By hosting/registering for a MomForwardMovement Event, or simply wearing For All Mothers+ apparel line, you are signaling to the citizen race industry that the demand for event standards that support mothers and their families cannot be ignored.
How we’re mobilizing your impact
With the increase in awareness and fundraising through the MomForwardMovement Series, we will be able to:
Expand our Family Forward Event Standardization Playbook for events beyond road running events (ex. triathlon, cycling, trail running, swimming, skiing, etc.)
Continue to keep our playbooks free for race directors and event organizers (removing their most common barrier to adoption)
Financially bridge the gap for events that don’t currently have the budget to integrate family-friendly services this year/on short notice
Support members of the community with resources to participate in these events where they otherwise wouldn’t be able to (ex. lack of childcare)
Fund our research to create the most comprehensive directory of Family Forward events
Be part of the Movement
1. Host a MomForwardMovement Event local to you to raise awareness for our work and fundraise for our programs
2. Support MomForwardMovement with storytelling on your platforms:
Share the opportunity to host an event and/or register for an event with your audience
Reshare relevant @forallmothersorg posts to your IG stories
Amplify our efforts to raise awareness about maternal equity issues in sports
Share your MomForward movement by tagging @forallmothersorg and #forallmothers
5. Make a direct donation to fund For All Mothers+ Race Towards Equity Initiative: ask your employer if they’ll match your donation!
6. Shop our special edition apparel and accessories featuring art by the talented Maggie Stephenson! All sales directly support our programs.
Illustration by Maggie Stephenson for the MomForward Movement apparel and accessories collection.
Event Hosts Receive -
A Hosting Kit, which includes: Digital assets to help promote the run, physical assets (Posters! Stickers! Giveaways!), and a special edition Family Forward Event Playbook to help guide how hosts set up runs for the community in an inclusive way for moms and families
Support with registration logistics: For All Mothers+ will host the registration pages
Planning support: our For All Mothers+ team will be available to answer any questions and help hosts design a fun, family-friendly event
We Ask Hosts to -
Schedule an event any time : Provide the For All Mothers+ team with specific details (type of exercise, routes, distances, pace groups and leaders, location, time).
Encourage your local community to register: While it’s not mandatory for attendees to register in order to participate, our registration pages help us with our impact tracking, event calendar, marketing, and fundraising.
Promote some of the For All Mothers+ principles for Family-Forward Events: The Playbook you receive will highlight ways hosts can make their event more family-friendly. We invite you to consider implementation at the level possible for the contexts of your event!
Introduce For All Mothers+: In your local outreach and on event day, introduce For All Mothers+ and the mission behind our work.
Market your MomForward Event: Leverage the posters and digital assets in your Hosting Kit to promote your event to your local community.
MOMFORWARD MONTH: MAY 2025 eVENTS
This May, we celebrated motherhood with a series of community-led active meetups throughout the United States and Canada. We brought together 1280+ participants across 52 events, and raised over $7500 in individual contributions.
Questions about hosting, participating, or partnering?
Send a note to justine@forallmothers.org