For all mothers.

We are on a mission to eliminate the motherhood penalty. We are breaking barriers that limit mothers, and building a world where they thrive in pursuit of health, career, and personal ambition.

Women are penalized for choosing motherhood.

Meet the Motherhood Penalty: the phenomenon by which women face economic, social, and health disadvantages after becoming mothers.

We use the public lens of sports to demonstrate how effective change can be made in an industry that notoriously does not support women in motherhood as a value-add to their professional track.

We are trailblazing the path for family-first infrastructure that supports women in their pursuit of motherhood and lifework.

We challenge stereotypes through research, education, and advocacy. Our most recent research study The Race Towards Equity and Accessibility for Pregnant / Parenting Runners showed:

Current Initiatives

Motherhood Penalty in Sports Survey

We’re conducting a survey with Carleton University’s Health&Wellness Research Group to quantify the financial impact of motherhood on athletes’ careers.

THIS SURVEY IS LIVE: The survey takes 20-30 minutes to complete. You are eligible if:

You are a current or retired pro athlete
You are pregnant or postpartum, or experienced a miscarriage
You became a parent during your athletic career through any means, including as a non carrying, adoptive, surrogate, and/or a step parent

take the survey here

FAM+ Club

The FAM+ Club is back - a membership community for active moms and allies invested in the future of motherhood. Through the lens of sport, For All Mothers+ drives investment, policy reform, and cultural influence around the value of moms- and our club members are the force driving our why.

When you join, you don’t just gain access to programs, virtual sessions with experts, and exclusive community circles - you contribute to real systemic change, amplifying research, advocating for solutions, and shaping the future for all mothers.

Learn more