For all mothers.

We are on a mission to eliminate the motherhood penalty. We are breaking barriers that limit mothers, and building a world where they thrive in pursuit of health, career, and personal ambition.

Women are penalized for choosing motherhood.

Meet the Motherhood Penalty: the phenomenon by which women face economic, social, and health disadvantages after becoming mothers.

We use the public lens of sports to demonstrate how effective change can be made in an industry that notoriously does not support women in motherhood as a value-add to their professional track.

We are trailblazing the path for family-first infrastructure that supports women in their pursuit of motherhood and lifework.

We challenge stereotypes through research, education, and advocacy. Our most recent research study The Race Towards Equity and Accessibility for Pregnant / Parenting Runners showed:

Current Programs

Take our Motherhood Penalty in Sports Survey

We’re conducting a survey with Carleton University’s Health&Wellness Research Group to quantify the financial impact of motherhood on athletes’ careers.

THIS SURVEY IS LIVE: If you’re a female athlete that is either pregnant or postpartum, we appreciate your insights. The survey takes 20-40 min to complete.

take the survey here

Join the MomForward Movement Series

This May, communities across North America are hosting active meetups to celebrate motherhood and maternal equity through movement, and raising funds for our initiatives.

Participation is free, but donations are welcome and will go towards funding For All Mothers+’ programs advocating for maternal equity. Whether you’re a mom, ally, or advocate, you can join the MomForward Movement and help us help families.

Learn more and sign up